Post by account_disabled on Dec 4, 2023 4:52:11 GMT
As for popular Marketing Technology tools, I would like to recommend them according to the categories that I have written about in previous articles as follows: Marketing Analytics, Performance Tracking & Attribution 1. A group that stands out in data analysis Both customer behavioral data and advertising campaign data include: 1.1 Google Analytic , a free tool from Google that helps website owners collect information about website visitors. In order to use the information to analyze and improve in various departments. 1.2 Bitly, a tool for adding UTM (website traffic storage parameters) to the end of our URLs for accurate measurement and tracking of clicks or conversions. How to use the Bitly tool.
A group that stands out in Social Media Analytics, analyzing our social media data in terms of engagement (Engagement) and the Phone Number List ratio of general users or people who actually purchase products (Conversion). 2.1 Fanpage Karma , a tool that focuses on tracking and measuring the social media results of competitors (or those that support each other). It will have important features including: 2.1.1 Monitoring and measuring results Important statistics of the desired social media account 2.1.2 Pulling all posts and comparing them to see the performance of each post. How Fanpage Karma works Source: Fanpage Karma 3. A group that stands out in Competitor Analytics or analyzing and tracking competitors in various channels, including: 3.1 Similarweb, a company providing Web Analytic Service (website processing and analysis services) from Israel. 3.2 Alexa Internet, a website that displays statistical information from other sources and ranks popular websites. Alexa is a subsidiary of amazon.com. Alexa Internet website statistics graph Source.
Alexa Internet 4. Group that is outstanding in Heatmap Visualization Customer behavior detection tool and converted into images 4.1 Hotjar, a tool that can detect various movements including mouse movements User clicks on our website pages then recorded in color The area where the user moves the mouse or clicks a lot will have a warm color (Heatmap). Hotjar's Heatmap Source: Hotjar Cloud/Data Integration Platform Technology that is responsible for collecting data and sharing it between systems. They can be divided into sub-categories as follows: 1. Supermetrics The working principle of this tool is to automate data (making various data manage and work automatically) from platforms, applications and important tools in a variety of formats, including: 1.1 Pulling data into Google Data Studio ready to make a report (there is a template from supermetrics ) 1.2 Importing data into Google Sheet to use the Data Visualization tool to find other insights later.
A group that stands out in Social Media Analytics, analyzing our social media data in terms of engagement (Engagement) and the Phone Number List ratio of general users or people who actually purchase products (Conversion). 2.1 Fanpage Karma , a tool that focuses on tracking and measuring the social media results of competitors (or those that support each other). It will have important features including: 2.1.1 Monitoring and measuring results Important statistics of the desired social media account 2.1.2 Pulling all posts and comparing them to see the performance of each post. How Fanpage Karma works Source: Fanpage Karma 3. A group that stands out in Competitor Analytics or analyzing and tracking competitors in various channels, including: 3.1 Similarweb, a company providing Web Analytic Service (website processing and analysis services) from Israel. 3.2 Alexa Internet, a website that displays statistical information from other sources and ranks popular websites. Alexa is a subsidiary of amazon.com. Alexa Internet website statistics graph Source.
Alexa Internet 4. Group that is outstanding in Heatmap Visualization Customer behavior detection tool and converted into images 4.1 Hotjar, a tool that can detect various movements including mouse movements User clicks on our website pages then recorded in color The area where the user moves the mouse or clicks a lot will have a warm color (Heatmap). Hotjar's Heatmap Source: Hotjar Cloud/Data Integration Platform Technology that is responsible for collecting data and sharing it between systems. They can be divided into sub-categories as follows: 1. Supermetrics The working principle of this tool is to automate data (making various data manage and work automatically) from platforms, applications and important tools in a variety of formats, including: 1.1 Pulling data into Google Data Studio ready to make a report (there is a template from supermetrics ) 1.2 Importing data into Google Sheet to use the Data Visualization tool to find other insights later.