Post by account_disabled on Dec 23, 2023 9:57:10 GMT
The independent advertising agency BTOB Livebrands begins 2021 by consolidating its presence in three sectors: pharmaceuticals, mass consumption and banking. A good start for the agency, which closed 2020 by announcing its Livebrands positioning , the concept with which they define those brands that decide to humanize themselves to become useful, those that stop being present in the world to be something and act in accordance with their Lifeblood , that soul that has allowed them to get this far, thanks to their humility and honesty . The new objective of this indie agency pivots on this idea : “ to help brands evolve through communication and creativity, making them more relevant, digital and alive. More Livebrands” , explains Guillermo Lázaro, strategy director of BTOB.
With this purpose in mind, they have managed to start the year with three new accounts among their client portfolio. Firstly, BBVA, which has trusted the agency to launch its “Sharing knowledge” initiative , a branded content, designed Phone Number List in an innovative format for the entertainment-based SME and self-employed segment, which was released last month of October. The objective of this action is very clear: to help, accompany and inspire SMEs through the advice of BBVA experts, SME experts and senior experts who have been carrying out their businesses for years in a docureality format led by the BBVA marketing team. , devised by BTOB and produced by SECUOYA NEXUS.
Secondly, Takeda, the Japanese company in the pharmaceutical sector that has chosen to choose BTOB in a tender to accompany it in its digitalization process of the marketing area. Finally, Ebro Foods, the first food company in Spain with such representative brands as SOS, Brillante, La Fallera, Rocío or Sundari, has trusted Fairweather and BTOB for the development of its digital and content strategy during 2021. It is the experience of this independent agency that is part of The Hub of Brands, the first collaborative phygital marketing community , and its global service that combines strategy, creativity, technology and media that has made these three new collaboration agreements possible.
With this purpose in mind, they have managed to start the year with three new accounts among their client portfolio. Firstly, BBVA, which has trusted the agency to launch its “Sharing knowledge” initiative , a branded content, designed Phone Number List in an innovative format for the entertainment-based SME and self-employed segment, which was released last month of October. The objective of this action is very clear: to help, accompany and inspire SMEs through the advice of BBVA experts, SME experts and senior experts who have been carrying out their businesses for years in a docureality format led by the BBVA marketing team. , devised by BTOB and produced by SECUOYA NEXUS.
Secondly, Takeda, the Japanese company in the pharmaceutical sector that has chosen to choose BTOB in a tender to accompany it in its digitalization process of the marketing area. Finally, Ebro Foods, the first food company in Spain with such representative brands as SOS, Brillante, La Fallera, Rocío or Sundari, has trusted Fairweather and BTOB for the development of its digital and content strategy during 2021. It is the experience of this independent agency that is part of The Hub of Brands, the first collaborative phygital marketing community , and its global service that combines strategy, creativity, technology and media that has made these three new collaboration agreements possible.