Post by ivykhan885 on Mar 6, 2024 8:00:16 GMT
There is no certainty that what you write and what we write on the company blog will actually be read, it is the hard truth and must be accepted. Readers need to be convinced and one of the ways to do this is to create articles that are easily consumable online. In this post we will explain the main rules for ensuring that the public reads every word you write and we will see how digital copywriters manage to capture and maintain the most precious asset on the internet: the attention of prospects and customers. The three tricks we will talk about are Concise texts Easy to “scan” Objective language First, however, to capture the attention of online readers, you need to understand how they read. The answer is that they don't! According to research by the Nielsen Norman Group, only 16% of users read word.
the Nielsen Norman Group study that we have already cited, the author Jakob Nielsen says that there are three tricks to know, understand and apply to write articles for the company blog that stimulate the curiosity and interaction of internet users. Concise texts: express what you need to express in as few words as possible Easy to scan: since most users Australia Telegram Number Data simply choose the parts of text to read, make it easier for them to choose Objective language: Online readers trust facts, not hype At this point we just have to delve deeper into each of these 3 tips to improve content marketing activities and write in a way that today's readers want to read and get the right messages from your digital content.
The following text is an example from the Nielsen article that we will use as a basis for applying the advice listed above. Nebraska is full of internationally recognized tourist attractions that bring large groups of tourists every year. In 1996 the most popular places were Fort Robinson State Park (355 thousand visitors), Scotts Bluff National Monument (132 thousand), Arbor Lodge State Historical Park & Museum (100 thousand), Carhenge (86 thousand), Stuhr Museum of the Prairie Pioneer (60 thousand) and Buffalo Bill Ranch State Historical Park (28 thousand). Let's start putting the 3 suggestions into practice. 1) Concise texts When writing, the tendency is to overdo the details, respect the intelligence of your audience and explain only as much as necessary. Avoid repeating the same concepts.
the Nielsen Norman Group study that we have already cited, the author Jakob Nielsen says that there are three tricks to know, understand and apply to write articles for the company blog that stimulate the curiosity and interaction of internet users. Concise texts: express what you need to express in as few words as possible Easy to scan: since most users Australia Telegram Number Data simply choose the parts of text to read, make it easier for them to choose Objective language: Online readers trust facts, not hype At this point we just have to delve deeper into each of these 3 tips to improve content marketing activities and write in a way that today's readers want to read and get the right messages from your digital content.
The following text is an example from the Nielsen article that we will use as a basis for applying the advice listed above. Nebraska is full of internationally recognized tourist attractions that bring large groups of tourists every year. In 1996 the most popular places were Fort Robinson State Park (355 thousand visitors), Scotts Bluff National Monument (132 thousand), Arbor Lodge State Historical Park & Museum (100 thousand), Carhenge (86 thousand), Stuhr Museum of the Prairie Pioneer (60 thousand) and Buffalo Bill Ranch State Historical Park (28 thousand). Let's start putting the 3 suggestions into practice. 1) Concise texts When writing, the tendency is to overdo the details, respect the intelligence of your audience and explain only as much as necessary. Avoid repeating the same concepts.