Post by afifatabassum on Mar 12, 2024 3:46:14 GMT
How many times have we heard the problem of too much information being associated with that of the era in which we live? In reality, according to Clay Shirky , the first concrete evidence of information overload dates back to the construction of the Library of Alexandria , when it was obvious that no human being could have absorbed that amount of information in a lifetime. The real and peculiar problem of our time is not the abundance of information, but our inability to filter it adequately, that is, to design and then use filters on a daily basis , perhaps collaboratively, to absorb only what we need. From this perspective, if you are interested, a year ago now, I outlined the panorama of web 2.0 services . On the topic of information overload, a nice widget created by Sprint (press shuffle to get new statistics).
Afew days ago Brad Ward discovered that over 500 groups Brazil Phone Number on Facebook dedicated to new students of 2009 (e.g. University of Vermont – class of 2013! ) had all been created by a small group of people linked to the College Prowler publishing house and not by the students interested. If you think about it, it's a bit like throwing out the nets and waiting for the fish to arrive, to have the opportunity to study the behavioral data of over a million students and convey information, links, offers and proposals to them. At a certain point, a comment by Luke Sherman , CEO of College Prowler, appeared on the blog , admitting the creation of part of those groups by his employees, but stating, at the same time, that he was not aware that the same what was done by a partner company, but with fake accounts. The CEO admitted that this technique proved to be too aggressive, despite having the sole objective of "informing students of the existence of a free guide on our site" and he backtracked, removing administration rights from all "groups of 2013".
In my opinion, there are two mistakes made by College Prowler: the lack of transparency towards users and the inappropriate use of the tool. In fact, to promote the Marketing and PR activities of companies, Facebook has identified "Pages" (e.g. see the one that Digital PR created for Yalp! ) as a tool to use and not "Groups", which instead have a more community". For the communication professional, Facebook undoubtedly represents new terrain to explore and the temptation to use old and predatory shortcuts, without understanding the peculiar operating mechanisms, is lurking. What do you think ?
Afew days ago Brad Ward discovered that over 500 groups Brazil Phone Number on Facebook dedicated to new students of 2009 (e.g. University of Vermont – class of 2013! ) had all been created by a small group of people linked to the College Prowler publishing house and not by the students interested. If you think about it, it's a bit like throwing out the nets and waiting for the fish to arrive, to have the opportunity to study the behavioral data of over a million students and convey information, links, offers and proposals to them. At a certain point, a comment by Luke Sherman , CEO of College Prowler, appeared on the blog , admitting the creation of part of those groups by his employees, but stating, at the same time, that he was not aware that the same what was done by a partner company, but with fake accounts. The CEO admitted that this technique proved to be too aggressive, despite having the sole objective of "informing students of the existence of a free guide on our site" and he backtracked, removing administration rights from all "groups of 2013".
In my opinion, there are two mistakes made by College Prowler: the lack of transparency towards users and the inappropriate use of the tool. In fact, to promote the Marketing and PR activities of companies, Facebook has identified "Pages" (e.g. see the one that Digital PR created for Yalp! ) as a tool to use and not "Groups", which instead have a more community". For the communication professional, Facebook undoubtedly represents new terrain to explore and the temptation to use old and predatory shortcuts, without understanding the peculiar operating mechanisms, is lurking. What do you think ?